Impact
We're not here to make you feel guilty. We're here to make it easy to do better.
Every bag sent through The Little Loop is one less bag heading for a landfill, and one real family that didn't have to buy new. Here's where things actually stand.
340+
bags looped
3,300+
families joined
30+
states reached
The problem we're up against
Only about 15% of used clothes in the US get reused or recycled. Americans send 11.3 million tons of textiles to landfills every year, and most of that never had to happen. Kids' clothes especially: barely worn, still good, tossed anyway because there was no easy next step.
Sources: US EPA, 2018 textile waste data; NIST textile recycling research.
What we actually believe
Overconsumption is the default. It shouldn't be.
The system profits when every growth spurt means a shopping trip and a trash run. The loop is how you opt out of that cycle.
Sustainability should cost minutes, not evenings.
If doing the right thing takes an afternoon of photographing and listing, most of us won't. So we removed every step we could.
Family to family beats warehouse to nowhere.
Knowing your clothes landed with a real kid changes how it feels. That connection is the whole point of the loop.
Where we're honest about the gaps
We don't yet have a verified number for total pounds of clothing diverted from landfills, and we'd rather leave that blank than guess. As more bags move through the loop, we're building toward real tracking so this page can say more than it does today.
What we can tell you for sure:
Every single bag that ships through The Little Loop goes to one specific, real family whose kid wears that size next. Not a bin. Not a warehouse. Not a guess.
Be part of the number that's growing
Every bag you send is one more family who didn't buy new, and one less bag in a landfill.
Start your first loop