About The Little Loop

You donated with good intentions. Most of it never reached a kid.

The Little Loop replaces the bin with a direct connection between moms. Your kids' outgrown clothes go straight to a real family one size down from yours.

Hi, I'm Jessica. Mom of two.

When the fires hit Los Angeles, my phone filled up with the same message: I have bags of my kids' outgrown clothes in great condition. How do I get them to a family who needs them? I started matching families by hand, one message at a time.

Watching it work, I realized moms don't need an emergency to want this. We all have the bag in the closet, clothes too good to toss, and no good way to get them to the next kid.

I spent over a decade in marketing for ecommerce brands. I wanted to build another way, so I built The Little Loop: a way to send outgrown clothes straight to one real family whose kid wears that size next. It started with me in Long Beach, California, and it has been growing family by family ever since.

Jessica, Founder of The Little Loop

Why we exist

We reduce textile waste by making it easy to reshare kids' outgrown clothes.

You wash them, bag them, drive them to the bin. Then the system takes over: only about 15% of used clothes in the US get reused or recycled. The rest is on a path to the landfill, no matter how good your intentions were.

Americans send 11.3 million tons of textiles to landfills every year. The Little Loop exists to replace that broken middle with a direct connection between moms: your bag, one real family, nothing in between. It's how you opt out of the overconsumption cycle without adding a single chore to your week.

A little loop, getting bigger

  • January 2025

    The LA fires. Families everywhere ask the same question: how do I get my kids' outgrown clothes to a family who can use them?

  • 2025

    The build year. Months of asking moms what this should look like, and turning hand-matched bags into a real system.

  • January 2026

    The build kicks off for real, then weeks of testing.

  • March 5, 2026

    The first Loop Bag sells and ships: boy 2T clothes, straight out of LA.

  • Spring 2026

    Families in 37+ states join the loop, connected entirely by moms telling other moms.

  • Today

    411 bags in the loop, 3,650+ families signed up, and clothes moving between real households every week.

Your clothes go directly to a real family

  • 1. You log in to your account

    You tell us one thing: the size and gender of what's inside.

  • 2. Our system searches the community

    Every family in the loop has shared their kids' sizes and genders. We look for a family whose kid wears your size next, one size down from yours.

  • 3. You ship with the prepaid label

    Shipping is included with every bag. Drop it off and you're done. Your part took about five minutes, start to finish.

  • 4. The clothes land in one real household

    Not a sorting facility. Not a bale headed overseas. A specific family, matched to your bag, with a kid about to grow into everything inside.

Three things we won't budge on

  • Overconsumption is the default. It shouldn't be.

    The system profits when every growth spurt means a shopping trip and a trash run. Clothes with years left deserve a next kid, not a repurchase. The loop is how you opt out of the overconsumption cycle.

  • Sustainability should cost you minutes, not evenings

    If doing the right thing takes photographing 40 onesies, most of us won't. So we removed every step we could.

  • Family to family beats warehouse to nowhere

    Knowing your clothes landed with a real kid changes how it feels. That connection is the whole point of the loop.

  • 411

    bags in the loop

  • 37+

    states matched

  • 3,650+

    families joined

Your kid's clothes have a next kid waiting.

Join the loop and send this size to a family who needs it. Prepaid shipping included with every bag.

Start your first loop