Our Story
It started with a text thread, not a business plan.
When the fires hit Los Angeles, Jessica's phone filled up with the same message from mom after mom: I have bags of my kids' outgrown clothes in great condition. How do I get them to a family who actually needs them?
There wasn't a good answer. Donation bins swallow clothes whole and rarely tell you where they land. Resale marketplaces mean photographing, listing, and haggling over a few dollars a piece. So Jessica started doing it the slow way: matching families by hand, one message at a time.
It worked. And it kept working long after the emergency had passed, because the truth is every parent has the bin in the closet, the clothes too good to toss, and no simple way to get them to the next kid. That's not a disaster problem. That's just parenting.
With over a decade in ecommerce marketing, Jessica built The Little Loop to do at scale what she'd already proven by hand: one bag, matched to one real family, no listings and no landfill in between.
How it's grown
The LA fires
Families everywhere ask the same question: how do I get my kids' outgrown clothes to a family who can use them?
The build year
A year of asking moms what this should look like, turning hand-matched bags into a real system.
January 2026
The build kicks off for real, then weeks of testing.
March 5, 2026
The first Loop Bag sells and ships: boy 2T clothes, straight out of LA.
Spring 2026
Families in 30+ states join the loop, connected entirely by moms telling other moms.
Today
340+ bags in the loop, 3,300+ families signed up, and clothes moving between real households every week.
Still one person. Still growing.
The Little Loop is still run by the same mom who started it, in Long Beach, California. If you want to be part of where it goes next, start with one bag.
Start your first loop